Capture new markets

Art, the Internet and the electronic age.

The newspaper and magazine industry suddenly found themselves overwhelmed by new on-line options; Planning a future course has become a daily challenge.

With 3D animations, electronic design and programs like Paintbrush the question is very simply, is art a dying activity?

The answer is NO.

These options have only expanded art option.

What you as artist need to consider.

As artists and your craft as artist.

• The market is getting more sophisticated
• The market seeks quality
• There is an entire range of options artists need to build into their personal art skills development.
• You need to understand the market but at the same time remain true to your inner soul.

In terms of marketing your art:-

There is a whole spectrum of new social, electronic and Internet tools and channels artists can and should consider deploying.

• Twitter, Face-book, Internet, Linkin, to name a few.

The USA National Endowment for the Arts found in a recent survey that, on average successful artists and galleries utilize between four to eight different channels or options.

How you use these options and channels need to be integrated with.

• Your target audience
• Your art and
• Art exhibit platforms (and in this art galleries are but only one option);
  • another option for example is premier companies, one of the platforms Firefly gives you access to.

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The USA market

• Of all art sold worldwide the United States holds 20% of the transactions.
• But nearly 42% of the value. This is true both at the top end of the market and at entry level.
• Nearly 12 million visitors seek or go to art related web sites.
• Our research indicates SA paintings can on average achieve nearly double the value in the USA market when compared to the local market.
• The USA artists are open to international collaboration especially with Africa. A factor that can greatly help you to enter the market if used correctly.
• One of the target audiences under Firefly to increase new thinking into wildfire containment and forestry expansion is the “millennials” audience.

Why Millennials?

A new generation of art enthusiasts is emerging to embrace today’s arts scene. Meet the millennials, America’s largest generation, showing strong numbers, passion, and promise for all things arts.

Beyond their sheer number power, millennials (born 1980 to 1996) account for $1.3 trillion in direct annual spend. They also place high value on life experiences—ideal for the arts community which naturally offers rich, engaging content.

Firefly and SA artists and crafts

Under Firefly you will reach both the current and future art buyers.

One of the great benefits is the exposure to:-

Mainstream businesses such as the top 100 listed companies, and major investment and insurance houses. Many who are patrons of the arts and Art establishment such as the top galleries.

This creates a unique opportunity to have your art and crafts exposed.

Also many of these businesses commissions arts for special projects or seek unique products for their clients.

Firefly truly offers you an unique opportunity to enter the USA market.